Classical Music Radio

Classical Music


Classical music is rooted in, the traditions of Western liturgical and secular music, classical music covers a large period of time, roughly from the 11'th century to present day. This should not be confused with the classical era which was between 1800- late 1900's. 
European music is largely distinguished from many other non-European and popular musical forms by its system of staff notation, in use since about the 16th century. Western staff notation is used by composers to prescribe to the performer the pitch, speed, meter, individual rhythms and exact execution of a piece of music.


Examples of Classical Music:



http://www.youtube.com/watch?v=2NvXM09b4xU&feature=related

http://www.youtube.com/watch?v=JO4UmbcBprw&feature=related

Radio Stations that Classical Music is most likely found on:


ClassicFM:

 -  http://www.classicfm.com/

BBC Radio 3:

 -  http://www.bbc.co.uk/radio3/


Description of the target audience for Classical Radio stations: 

Whilst I cannot find statistics on the exact age of people listening to classical music, I would be able to say a education estimate on listeners. Whilst there will be a few exceptions with people 15-20 listening to classical radio, I would say most of their listeners would be 25+.
The official statistics for Classical FM are as follows:

Classic FM audience data for March 2012 to June 2012

TSA:

This radio station broadcast to a total survey area of 52,352,000 adults (aged 15+).

Reach:

It was listened to by 5,480,000 people (10.%) each week.

Hours:

Each listener tuned in for 6.4 hours per week - a total of 34,938,000.

http://www.mediauk.com/radio/55/classic-fm/listening-figures

PLAYLIST:

Piano Concerto No.3 in C minor Opus 37 (3)

Ludwig Van Beethoven

Symphony No.40 in G minor (1)

Wolfgang Amadeus Mozart

Mazurka in A minor Opus 67 No.4

Frederic Chopin

Why this playlist would be good for my targeted audience:

I would personally play these in this order, whilst Ludwig van Beethovens & Amadeus Mozart work will entwine old, and new listeners with something reassuringly well known, less well-known classical artists like Chopin will get a chance to shine some light on less well-known composers.

Music Based Programming Techniques

Music Based Programming – Techniques

 

·         ‘Start bright, finish strong’ – This term is used to explain the order in which music should be played (in order to create an effect)

Start bright is talking about the morning, you would want to play bright ‘buzzy’ music in the morning that’ll wake people up, and more importantly impart feelings of happiness and energy to the listeners.

Finish strong is talking about the evening, you want to aim to please listeners in the evening with a strong playlist, popular songs and ones they enjoy that they can listen to – this is especially important on Friday/weekends for when people are preparing to go out.

 

·         Limiting new material is important – if a radio station consists of constantly playing new material, people will become uneasy with it. There is a high chance quite a few people will dislike the new music you’re playing; and if that’s all your radio station is playing, they won’t come back and you’ll lose listeners. It’s important to have a steady flow of ‘concreted’ music that people have heard of or is popular. It is fine to add new music in there, but it’s important to balance it.

 

·         Provide variation and contrast – for example, don’t play club music all day, people like to listen to a variety of music throughout the day. If one genre or type of music is overplayed all day, people will become bored or irritated by this and you will lose listeners.

 

·         Scatter very popular items – much like providing variation and contrast, too many very popular mainstream songs played one after the other will cause listeners to become slightly annoyed at the fact no new, or different music is played – radio is a great way to find new songs you love that you haven’t heard before.

 

·         A ‘segue’ is used to break up clumps of dialog, it’s a term to explain the instant transitioning between conversation/music/film.

Indie/Alternative Radio

Indie Alternative

Independent music (often shortened to indie music or indie) is music produced independently from major commercial record labels or their subsidiaries, a process that may include an autonomous, ‘Do-It-Yourself’ approach to recording and publishing. While the term indie is sometimes used wrong as if it were a music genre, independent music artists do not fall into a single, defined musical style or genre and usually create music that can be categorized into other genres.

Examples of Indie/Alternative music:

http://www.youtube.com/watch?v=Rkt4xU2wwhU

http://www.youtube.com/watch?v=zEDupZzh1_Q

Radio Stations that Indie/Alternative will most likely be found on:

XFM

-       http://www.xfm.co.uk/

NME

-       http://www.nme.com/radio

Description of target audience for Indie/Alternative radio:

Research as XFM is a popular radio station amongst audiences that like to listen to independent music, such as; Indie/Alternative Rock, Modern Alternative, Britpop, and Pop Rock, I decided that it would be a good idea to see who their target audience is as it would help me to find out who buys and listens to Indie music. According to an Ofcom report, about XFM Manchester, XFM ‘will provide an alternative music format for 15-34 year olds’. This suggests that indie music audiences tend to range in age from 15-34, and is a good indication of what our target audience should be like when creating our media products. The report also states that ‘comedy is a key interest to the target audience’. Therefore, in order to appeal to our target audience it might be a good idea to include some comical elements into at least one of our media products. Information taken from this Ofcom report made in 2006:

http://stakeholders.ofcom.org.uk/binaries/broadcast/radio-ops/sampling/xfm.pdf

PLAYLIST:
_______________________________________

KODALINE

ALL I WANT (Long Intro)

_______________________________________

Snow Patrol

YOU'RE ALL I HAVE

_______________________________________

Smashing Pumpkins

TODAY

_______________________________________

Maximo Park

OUR VELOCITY

_______________________________________

Findlay

YOUR SISTER

_______________________________________

Foo Fighters

ARLANDRIA

_______________________________________

Primal Scream

LOADED

_______________________________________

The Black Keys

LONELY BOY

_______________________________________

The Strokes

12:51

_______________________________________

WALK THE MOON

ANNA SUN (Long Intro)

_______________________________________

The Lemonheads

MRS ROBINSON

_______________________________________

Dog Is Dead

TALK THROUGH THE NIGHT

_______________________________________

The Killers

RUNAWAYS

_______________________________________

NOEL GALLAGHER'S HIGH FLYING BIRDS

AKA...WHAT A LIFE!

_______________________________________

James

COME HOME

_______________________________________

Why this playlist is good for my target audience:

It starts bright and ends strong, there is some well-known stuff mixed in with less well known songs, allowing people to pick up new music they like.

All of the music is aimed towards the Indie/Alternative genre, and it has a good variety of the types of the Indie music.

"What is Music Based Programming for Radio"

1) What is "Music based programming for Radio?"

Music programming is the setting up of a plan/schedule for your Music Radio station.

2) What is a stations Radio Format?

Radio format is a term used to explain what the radio stations are designed for; and they cannot deviate from that. For example: "Kerrang" is a rock station, therefore, Kerrang must not deviate from playing rock music. Another example: "Radio 1" is a top 40, hit and contemporary station; and it must not deviate from that.

3)Please give an example of 2 radio stations, the format, and an example of some tracks:

GOLD FM-
Classic Hits
David Bowie
Beach Boys

HEART FM
Hot adult contempory
Coldplay
Adele
Ed Sheeran

4) What is an ABC playlist?

A ABC playlist is refered to 3 playlists, there is playlist A - which is the songs played the most (on repeat everyday)
Playlist B - Is the playlist of the songs that are played a lot, but not as much as playlist A
Playlist C - Is a playlist of songs that are played a bit, but not as much as playlist B

5) Explain how the choice of music would affect profits to a commercial corperation

If the music that the Radio station doesn't attract viewers (they dislike it) then the Radio will lose viewers - resulting in loss of advertisement and loss of funding - eventually leading to the breakdown of the business

Radio 1 Extra - Types of Radio

Radio 1xtra - types of radio stations

The station format: 

Music

Target audience of the station/what type of music do they play?:

BBC Radio 1Xtra is a digital radio station in the United Kingdom from the BBC specialising in urban music. Launched at 18:00 on 16 August 2002

The targeted audience, and the audience base is people from 15-30.

Some specific artists that show on BBC Radio 1xtra:

50 Cent

DJ Fresh

Flo Rida 

Nas

Ne-Yo

Nicki Minaj

What types of programmes are played?:

Radio 1xtra has scheduled events such as Livelounge and Newsbeat everyday.

- these include news reports, interviews and guest listings.