Indie Alternative
Independent music (often shortened to indie music or indie)
is music produced independently from major commercial record labels or their
subsidiaries, a process that may include an autonomous, ‘Do-It-Yourself’
approach to recording and publishing. While the term indie is sometimes used
wrong as if it were a music genre, independent music artists do not fall into a
single, defined musical style or genre and usually create music that can be
categorized into other genres.
Examples of Indie/Alternative music:
Radio Stations that Indie/Alternative will most likely be
found on:
XFM
NME
Description of target audience for Indie/Alternative radio:
Research as XFM is a popular radio station amongst audiences
that like to listen to independent music, such as; Indie/Alternative Rock,
Modern Alternative, Britpop, and Pop Rock, I decided that it would be a good
idea to see who their target audience is as it would help me to find out who
buys and listens to Indie music. According to an Ofcom report, about XFM
Manchester, XFM ‘will provide an alternative music format for 15-34 year olds’.
This suggests that indie music audiences tend to range in age from 15-34, and
is a good indication of what our target audience should be like when creating
our media products. The report also states that ‘comedy is a key interest to
the target audience’. Therefore, in order to appeal to our target audience it
might be a good idea to include some comical elements into at least one of our
media products. Information taken from this Ofcom report made in 2006:
PLAYLIST:
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KODALINE
ALL I WANT (Long Intro)
Snow Patrol
YOU'RE ALL I HAVE
Smashing Pumpkins
TODAY
Maximo Park
OUR VELOCITY
Findlay
YOUR SISTER
Foo Fighters
ARLANDRIA
Primal Scream
LOADED
The Black Keys
LONELY BOY
The Strokes
12:51
WALK THE MOON
ANNA SUN (Long Intro)
The Lemonheads
MRS ROBINSON
Dog Is Dead
TALK THROUGH THE NIGHT
The Killers
RUNAWAYS
NOEL GALLAGHER'S HIGH FLYING BIRDS
AKA...WHAT A LIFE!
James
COME HOME
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Why this playlist is good for my target audience:
It starts bright and ends strong, there is some well-known
stuff mixed in with less well known songs, allowing people to pick up new music
they like.
All of the music is aimed towards the Indie/Alternative
genre, and it has a good variety of the types of the Indie music.
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ReplyDeleteGood, well done Josh. Yes, I think 'alternative to mainstream pop' would be a good definition for alternative. Although, as you have quite rightly pointed out, the definition for indie/alternative genres/formats is quite loose as much of what is sometimes considered ‘indie’ or independent often isn’t - just by the very nature of it ending up on a major radio station's playlist!
ReplyDeletep.s. Don't forget that you need to complete another worksheet for an older adult audience.
ReplyDelete